Hi everyone!

This is Crystal (Product Marketing Manager) from Monster. I’m checking in from China where we just announced our new partnership with NBA star Yao Ming and the launch of a new line of ‘Yao Monster’ lifestyle products in China! 

Here’s an insider look at everything we’ve been up to this week preparing for the launch:

NBA players arriving Wednesday to the Crown Plaza Hotel to play in a charity basketball game against the Chinese National team. All the proceeds go to Yao Ming’s charity. They were fresh off their long flights here rocking their Beats for all to see!

There was a reception dinner later that night that Noel was invited to. There, he presented Yao Ming and the players with our new line of Yao Monster products and gave them each their own gift bag. The guys were not shy about trying on the glasses, backpacks, and headphones! Baron Davis was even recording Yao and Noel with his own flip cam. 

While this was going on the rest of the team started setting up the press conference. This went until the wee hours of the night… 

The next morning was the Yao/Monster press conference. We had press and dealers from all over the world come to see us announce our newest partnership and reveal the unique line of lifestyle products we will be offering later this year. Although Monster has been distributing product in China for 20 years, this was a complete rebirth. We are re-entering the market with a national hero, Yao Ming, and a lifestyle line of headphones, bags, glasses and connectivity products. 

The conference began with DCH Present Alex Yang speaking to the crowd. Then, Head Monster Noel Lee got on stage and wowed the crowd with the story of Monster and our history growing in consumer electronics from a small startup to the international company we are today. Noel’s mom even recorded a special video for the crowd talking about her journey from China to SF and what her culture means to her. She’s very proud of her son and this launch! 

Then, Yao Ming entered the building. Together he and Noel talked about the partnership and fusion between Yao and Monster and technology and fashion. They presented the new line of products to the crowd together and spoke about what they meant to them. 

We did a short Q&A and then closed out for the event but there’s much more to come soon!

-Crystal